Una mirada desde el Periodismo

No son los diarios gratuitos, ni internet, ni siquiera el periodismo participativo (llamarlo ciudadano, suena a estas alturas exagerado) lo que tiene a los editores de los principales diarios del mundo asustados. Son los jóvenes y la incapacidad de generar contenidos que sean recogidos por ellos. Esta es una de las conclusiones del segundo barómetro creado por el World Editors Forum y Reuters con el fin de analizar cómo los periodistas ven su propio futuro y el desenlace que tendrán sus medios en la era de internet. Los 700 profesionales entrevistados dieron luces que debieran iluminar un poco el egocentrismo que a veces se percibe en los medios locales. Por ejemplo: 44% cree que internet será la plataforma para leer noticias en el futuro, 86% cree que la norma será la redacciones papel y online integradas, 56% cree que las noticias serán gratuitas en el futuro y el 58% cree que la disminución de lectores jóvenes en la principal amenaza. El estudio se lanzó hoy.

Estudio World Editors Forum
Many months of speculation about the future of newspapers culminated in September 2006 with a front-page story by The Economist asking: “Who killed the newspaper?” To gain an insiders view of this morbid forecast, the World Editors Forum and Reuters launched an initiative to probe those most concerned: editors-in-chief, deputy editors and senior news executives.

One may have thought them to be morose, discouraged and overwhelmed by the evolution of technology, but in the first Newsroom Barometer - conducted by Zogby International - ever carried out, they proved to be just the opposite: 85% of senior news executives see a rosy future for their newspaper. They accept competition from online sources and free papers, and in turn are making efforts to adapt to the 21st century readership.

They know how to effectively transition towards online journalism without dismissing editorial quality. Fifteen years ago, selling newspapers was simply a matter of marketing. But editors-in-chief realize that content matters more than ever and cutting newsroom resources is not at all an effective solution: the redefinition of news will take place with journalists, not against them. These are just brief examples of what the 2007 Newsroom Barometer found. As the first international survey focused on newsroom strategies and morale, the Barometer aims to promote better knowledge of the evolution of the newspaper through the eyes of senior news executives from around the world. Every year, the survey will ask some of the same questions, in order to continue tracking the important shifts taking place in news organizations and newsrooms around the world.